To position the oraimo SpacePods as the top choice for both home and professional users, we launched a strategic campaign aimed at driving awareness, product adoption, and sales—despite the challenge of convincing customers to pay a premium for the limited edition, which was 10 times the price of the standard model. Through a combination of digital asset creation, commercial production, and influencer marketing, we successfully sold over 200,000 units in 8 months, generated 38 million impressions, and drove 12 million+ engagements. Remarkably, the limited edition sold out during the pre-order phase.
