To help Salamanca Tequila break into the competitive Nigerian market, we built a vibrant social media presence anchored in community building, bold creative campaigns, and strategic partnerships. By cultivating a strong digital identity and leveraging culturally relevant storytelling, we successfully positioned Salamanca as the smoothest tequila in the Nigerian market. The result: a 1500% growth in social media following within 3 months, increased positive brand sentiment, and a notable rise in digital sales.
