When oraimo launched its innovative Limited-Edition Open Audio Series (OpenCirclet and OpenPods), the challenge was to create standout content that would embed the “Find Your Rhythm” campaign message in a way that resonated deeply with upwardly mobile Gen Zs and young creatives. To achieve this, we leaned into emotion-driven storytelling through rich, vivid colors and fast-paced, expressive content formats across influencer collaborations and digital materials. The result was a fully sold-out product catalogue within a month, over 10 million impressions, and a major boost in brand talkability—brought to life through a blend of creative asset production, billboard and digital content, influencer marketing, and public relations.
